Digital
They’re in and off the internet FAST.
Control where they look; HOLD THEM until they click “Buy.”
Yep; there’s an art to that . . .
STOP. You tell them what to do. More importantly, what
THEY can do.
BENEFITS.
Real world benefits that give them advantage.
BUZZWORDS. The feeling. The subtle lilt of the language (notice the “F’s” and similar syllables?).
Cue the music.
URGENCY.
Proven: people will act when time is sensitive. Let them hear the clock ticking.